ARRIVING IN STORES | 02.05.2024

Beira Rio is like a mother\'s heart: there is always room for another success!

Wrapped in the hit color of the season, pink, the shoes from the brand embody comfort and are a top 10 in easy fashion to pay homage to the most powerful of women: your mother! And this time, with a suggestion for the perfect gift set; come and see!

 

Do you feel a scented atmosphere? Blame it on the new trend, an ode to femininity that will win you over! Out goes the intensity of #Barbiecore and in comes the delicacy of #Balletcore. In short: the haute couture and international fashion shows have brought soft pink to the catwalks. Here, also known as pale pink or blush pink, the very soft version of hot pink is the counterpoint to the 'dopamine palette', characterized as a candy shade, predominant in the neutral palette.

Such subtlety has invaded street style, encapsulating the casual look with sophistication and boasting the color in the closet of the modern woman, who loves to optimize combinations with easy, stylish fashion. At the top of the list of favorite shades for 2024, soft pink harmonizes very well with the sweet aura of Mother's Day, one of the most celebrated dates in the world calendar. Since this is a special occasion, Beira Rio has prepared a selection full of insights to please the ones you love.

In fact, according to a report by the National Confederation of Shopkeepers (CNDL) and the Credit Protection Service (SPC Brazil), in partnership with Offerwise Research, items such as clothing, footwear, and accessories are the best sellers - accounting for 42% - in the search for the ideal treat at this time of year.

 

For the better, it has to be Beira Rio!

Just looking at the shoes in this post confirms your statement of affection for one of your favorite people on the planet, right? Any one of these shoes from Beira Rio means the same thing as saying 'I love you'. And in a very romantic tune, you decide which option, dyed in the sugary pink of the season, best suits the love of your life. Don't worry, there are Beira Rio shoes for all profiles and you'll certainly find more than one pair to match your mother's style.

What they all have in common is comfort and authentic design. For an urban look with a contemporary touch, the loafer with a sturdy sole and a stand-out upper with a horse bit (buckle) is the perfect choice. Do you want to take Mommy out for a walk? No problem! Go for the square-toed ballet flats and update the classics effortlessly. The monochromatic sporty sandal with sparkling micro glitter on the straps is fashionable and super comfortable. And the slingback (which is also a cap toe) with a block heel - featuring a contrast between pink and off-white on the front (toe) - elevates any basic outfit to the highest level of elegance in the blink of an eye.

To materialize all this affection, it's worth going the extra mile and investing, this time, in a gift set (shoe + bag) for the one who always takes care of you, prepares the best lunch, gives you the night time pass and never lets go of your hand. For the perfect drop, add the shoulder bag in the same tone with metallic chain straps, from Beira Rio, write loving words, and run to the dearest hug in the world, that of your mother.