BEHAVIOR & LIFESTYLE | 06.01.2023

I know what you did last summer...

But we're more worried about what you're going to wear this summer! Beira Rio already has a TOP selection for you to overheat the looks of the season

 

 

'Summer is coming... A warmth in the heart. This colorful magic, things of life.'  Singer Marina knew what she was singing about. The hottest season of the year has its reasons for allowing any poetic license. That’s the season when laughter breaks out, the mood gains increased intensity and happiness overflows like a head dive. There is a scientific explanation for this, alright girl! The explosion of joy happens in response to the increased exposure to the sun, causing the production of serotonin, a neurotransmitter responsible for ensuring our good mood is sky-high.

 

 

The first sun rays activate the production of cortisol, which keeps us more connected, and full of energy. In short: putting your face in the sun is good for the body, and especially for the soul. It makes you want to spend the whole day with your feet in the sand, alternating with sea baths, and still awakens the desire to take long walks and practice physical activities outdoors, but always remember to use sunscreen – SPF 30 at least –  and a hat/cap to protect our beloved hair and, mainly, to avoid burns on the hair scalp, besides enhancing the look! Oh, drinking plenty of water is key to hydrating the body.  According to a survey, 64% of Brazilians intend to take advantage of the heat to travel, so it is worth keeping an eye on all this care!

 

 

According to ancient cultures, the sun is associated with expansion, euphoria, and a lot of joy. And this satisfaction is easily reflected in the way we express ourselves and dress, incorporating clothes that reflect our high spirits. For this reason, it is worth taking advantage of the dopamine dressing aesthetic (colorful clothes, fun prints, and differentiated textures) to efficiently maintain well-being and have total freedom to show the world your special way. With the Barbiecore fever, pink proved to be versatile in the dress code, and for this season it arrives in a neon pink version.

 

 

Back to the future

 

 

Whether you want to adopt it for street style or add it to your luggage for the trip of your dreams, invest in one of the big bets - a strong promise - of 2023. The Y2K trend (a reference to the late 1990s and early 2000s) is the next big thing. Does this sound familiar to you? The revival mixes the futuristic vibe with the preppy atmosphere, but with a sporty style. This includes low-waisted pants, crop tops, metallic fabrics, shiny materials, and preppy fashion.

 

 

Beira Rio, fully in tune with this fashion movement, brings you options to spend the summer full of personality. They are functional designs to be included in your suitcase as well. Do you prefer something light with a lot of fashion information and easy fitting? It's at hand! Or rather, at your feet. Inspired directly from the Y2k tunnel with a final stop in the present day, the off-white hiking sandal with a metallic touch in shades of celestial blue, orange, and pink is a must-have item in this period of high temperatures. Stunning, agree?!

 

 

To revamp the look, alternate with the minimalist flat with MAXI results. As the experts say, less is more, and this design delivers versatility with a lot of attitude. And last but not least, Beira Rio contributes to the creative compositions by presenting the monochrome chunky sneaker in the sensation shade of neon pink. To wear and get out there, happy and accompanied by a lot of comfort.