BEHAVIOR & LIFESTYLE | 23.12.2022

Feminine presence!

While they focus on conquering their space in the workplace, Beira Rio already recognizes the strength of the empowered woman and presents its functional, easy fashion and original design shoes to take the race to the top

 

 

Wow, December has a very special flavor, don't you think? Besides being a reminder of the end-of-year parties, social gatherings, and family reunions, it also helps us think about how the 365 days went. That pull in our memory to evaluate the positive points, what needs to be improved, what needs to change... The good thing is that January 1st is right around the corner, and then everything will be reset. You can create another list of priorities, review goals, and keep what is successful. A blank page for new stories and a starting point for new beginnings. 

 

 

No pause in the good achievements! The female public is 'on' and wants to reach higher in the workplace. This empowerment marks the era of women always ready to - continue to - show what they came for, and in 2023, it will be no different, right super-powerful? The protagonism in the corporate world is still at a slow pace, but women are still firmly on the way up. This is what a survey by Page Executive - a specialized recruiting company - indicates about the 7% increase in the presence of women in leadership positions, from 30% to 37%. 

 

 

A study carried out by Catho - an online employment site - showed that 92% of women working in the home office format also take care of their children at home, conciliating their activities during the same period. And according to a survey conducted by the Institute of Applied Economic Research (Ipea), the rate of Brazilian homes run by women jumped from 25% to 45%. The reason? The growth of the participation of these beautiful women in business. They can do it! 

 

 

For sure, this is one of the moments worth the toast at midnight, but beware! This is only a one-time celebration. According to the Brazilian Institute of Geography and Statistics (IBGE), despite representing 43.8% of workers in Brazil, they only receive the equivalent of 76% of men's wages. This is a reality not shared by companies that make it happen, like Beira Rio. Did you know that about 64% of the brand's jobs are held by women? That's right! And even better: men and women earn equally because the company pays its employees according to the function performed, not by gender. After all, competence has no gender! Here, there is no room for whining and equality is serious business.

 

 

Sisterhood

 

 

And so much contentment exudes self-esteem. As they say in the media, 'a woman happy with her career doesn't want war with anyone'. Just pay attention and notice total confidence and attitude in the dress code of those who recognize themselves as a priority. The authors of their own history parade authenticity and feel happier and freer in their choices, including what goes into their closets. Look: 70% of those who use the Internet search for products and references that match their identity, without the concern of focusing only on trends, according to Think With Google.

 

 

Beira Rio understands this matter very well. Its designs imprint the DNA of determined and united women by the spirit of sorority. The sandal with medium block heels gives high rates of sophistication to impose respect to any appointment. Coordinated with the double face tote bag in the cream color, one of the most elegant of the neutral tones, it results in a modern look with aesthetic appeal. Prefer a midi dress with a blazer? No problem! We recommend the camel flat with braided straps in the multi-turquoise palette alternating with gold. The ultra-feminine and easy fashion design enhances the outfits and draws attention even without intention. And there is no need to be in doubt about the comfort. This is already unanimous in all Beira Rio products.