BEHAVIOR | 29.07.2022

Dress yourself up with advice and build a successful career

Beira Rio strengthens women's confidence with remarkable collections.

 

"The future is female". This is the phrase printed on T-shirts worn by celebrities such as the model and actress Cara Delevingne, a reference for her hi-lo style (mix of pieces with opposite proposals, such as casual and formal). The words of empowerment, now proclaimed almost in one voice by women in recent times, were born in the 1970s as a slogan for the first bookstore opened by women in New York. 

 

Despite research pointing out that only 37.4% of leadership positions are occupied by women, according to data from IBGE - Brazilian Institute of Geography and Statistics, another study conducted by McKinsey consultants proved an increase in profits of an average of 21% and 48% in operational results when companies opt for a woman in command. This is the result of a period of hard work and consolidation of female power at the head of everything they do.

 

This portrait also appears in the way they dress and show themselves to the world. And nobody better than Beira Rio to bring this representation into its collections. To help you bring out this empathetic way of communicating and showing ideas, check out some tips for your closet that go along with the attitudes of those who want to make a difference: 

 

Little Lulu at the top

 

If there is some advice that has become a primer among prominent women in their careers, it is not to be ashamed of assuming your feminine characteristics. Intuition and aggregating vision can be as much in decision-making as in the construction of the image of a highly confident woman. So choose that breath-taking sandal with a maxi buckle and a vibrant shade to shout to the world that your voice is powerful, as well as the pieces that make you look like a super boss.

United we stand

 

Another lesson worthy of applause is sorority. The stronger the chain among women, the greater the number of allies. It is beautiful to see in the other person the reflection of who you are, without fear of competition. Do you know those shoes that make you feel confident? Lend it to your friend who has a job interview or an important meeting. We are sure that when she puts on your lucky shoes she will experience the vibes of who has come to make history.

Strategic pause

 

Even great leaders deserve a rest, and often it is in this relaxing space that the best insights emerge. So allow yourself to enjoy the moment of well-being to let your perception skills flow. This way, you will use your creativity to come up with new solutions and, at the same time, invest in items that bring coziness. 

 

 

Looking at yourself

 

Don't forget to follow your heart. To help you think about what really makes you good and happy, try the delicious sensation of stepping on the clouds with the pillow sandals. Personal challenges will seem light and will encourage you to move forward with determination and courage.

Beira Rio can always lend a helping hand to remind you how important you are in order to be everything you want to be, in whatever career you choose. ?